3 Simple actions that guarantee a wide reach on Hoplr
Active, vibrant neighborhoods don’t happen by accident. They grow when a local government builds in consistent attention and repetition—both offline and online. Today, local communication increasingly struggles with fragmented channels, low engagement, and limited impact.
At Hoplr, we see the same pattern time and again: a strong start, followed by rhythmic communication, leads to high conversion and lasting engagement. Some cities and municipalities achieve adoption rates of up to 70% of households this way.
This success isn’t just due to a compelling story, but to consistently keeping Hoplr in the spotlight through three simple yet effective actions. In this article, we’ll explain what local governments can concretely do and provide proven examples.
The 3 Main Actions for Active, Sustainable Neighborhoods
1) Periodic Distribution of the Hoplr Invitation Letter
Why does this work?
A physical invitation letter with a neighborhood code is the moment when residents join. This letter cuts through digital noise and offers one clear call-to-action—especially effective in the first weeks after launch. It’s seen as the official kickoff, sets the right tone, and has a remarkably high conversion rate.
What works well?
- Co-branding with the municipality + Hoplr logos
- Clear headline such as “Your Neighborhood on Hoplr”
- Visual neighborhood name and map
- Clear instructions with a QR code and short URL
- Practical explanation of what Hoplr is and does
2) Dedicated Page in the Municipal Info Magazine
Why does this work?
The municipal info magazine remains a powerful channel, especially to reach less digital audiences. Both the initial announcement and recurring visibility of Hoplr in this publication legitimize it as an official municipal communication channel. A dedicated Hoplr page in every issue ensures recognition, repetition, and trust.
What works well?
- Full-page call to action: “Join your neighbors on Hoplr.”
- QR code + short URL with simple explanation
- Local image or mini-story from the community (“Neighborhood X started a swap initiative”)
- Consistency: at least quarterly, each time with a different angle
3) Regularly Inform the Press (Successes, Figures, Neighborhood Stories)
Why does this work?
Media coverage generates neutral, credible visibility. Articles about Hoplr not only strengthen legitimacy but also trigger new registrations in the days following publication.
What works well?
- Report milestones: “5,000th resident on Hoplr,” “60% adoption”
- Share up-to-date statistics: increase in neighborly help, participation, local initiatives
- Personal stories: neighborhood projects, volunteer actions, community engagement
- Project references: citizen budgets, participation trajectories, or the Service Dashboard
Simple Actions with Big Results
A thriving neighborhood doesn’t emerge from one letter or one campaign. But through consistent communication, repetition, and smart use of existing channels, local governments can create lasting impact on Hoplr.
The three actions in this article require no extra tools or complex processes—just a consistent approach:
- A letter that opens doors
- Repetition in the info magazine that sticks
- Press attention that sparks curiosity
Municipalities that follow this strategy see, year after year, not only rising adoption rates but also more neighborhood initiatives, civic participation, and local connectedness—just like the example of the City of Mechelen below.
Would you like the same for your municipality? Contact us!
👉 We’ll plan your next letter distribution together
👉 We’ll design a co-branded layout for your info magazine
👉 We’ll identify opportunities for a press moment
That’s how Hoplr isn’t just launched—but embraced.
